Colorado State University’s department of Campus Recreation brought eight awards home from the recent conference of NIRSA (formerly known as the National Intramural-Recreational Sports Association), leaving as the most decorated collegiate recreation program in the country this year.
The NIRSA awards celebrated the marketing and communication efforts of Campus Recreation as well as the individual accomplishments of two professional staff members.
“National recognition of Campus Recreation’s talented professional and student staff members was a result of their dedication and effort to improve the recreation and well-being experience, with a focus on involvement and inclusion, for Colorado State’s community as a whole,” said Judy Muenchow, executive director of Campus Recreation.
The 2018 national conference took place the week of March 4 in Denver and was attended by more than 2,700 professionals. The conference host committee assembled professionals from across the state to lead the planning efforts, including Colorado School of Mines, University of Colorado, Regis University and Colorado State University. Professionals from CSU served on the committee, including 2018 Conference Chair Erin Patchett.
Excellence in marketing
Campus Recreation’s marketing and communications efforts were awarded three Creative Excellence Awards, including two gold awards and one bronze. The Creative Excellence Awards focus on outstanding marketing and advertising materials published by the NIRSA membership.
Campus Recreation took home Gold in the Comprehensive Brochure & Facility Publication category and both Gold and Bronze in the Student Publication category. The projects recognized include videos, brochures and a first-year student poster series, all worked on and developed by student staff members.
CSU’s Campus Recreation also won three awards in the T-shirt design competition. Two first-place ribbons were presented in the staff shirt and outdoor program shirt categories, as well as a third-place ribbon in the single-color screen category.
Campus Recreation’s marketing and communications work is primarily executed by a dedicated student team consisting of 14 students in positions ranging from graphic designers to photographers, all overseen by one professional staff member. Each person on the team works collaboratively on creative projects to gain real-world experience that can transfer to their eventual careers.